Old Yale Brewing
Executed strategic marketing initiatives and crafting refined brand stories as part of the Old Yale Brewing internal team.
During my time on the internal team at Old Yale Brewing, our shared objective was to deepen consumer resonance and drive measurable growth. Working alongside a talented crew, I contributed to aligning compelling brand storytelling with targeted campaigns to support Old Yale's position as a standout authority in the craft beer landscape.
Key Takeaways:
Strategic Marketing: Comprehensive campaign planning and execution.
Product Development: Collaborated on Conceptualizing new, market-ready beverage lines and Variety Packs.
Digital Presence: Curating and managing a cohesive, engaging social media ecosystem.
Brand Copywriting: Crafting compelling narratives across blogs, trade communications, and consumer touchpoints.
New Location Launch: Supported the successful launch of a new 11,000 sq.ft location in the heart of Leduc County in the new Le Reve district in Beaumont Alberta. This project was a true pleasure to undertake and continue to monitor the success and growth. From the grand opening, through the patio season, and launching our Miracle at OYB campaign across all OYB locations was incredibly rewarding.
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